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Everyone who goes to a gym can agree, the amount paid is a very important factor in deciding where or where not to get a gym membership. But as a consumer, there is WAY more consideration that goes into choosing a gym. Here are some of the simple things that you can ask yourself as a gym owner.
For many people going to the gym is a daunting and intimidating task. Fear of judgement is high for some, and for others visiting the gym could be something that they lack motivation to do. Consider your own gym right now. Is it an environment where all can feel welcomed to pursue their fitness goals? Does the atmosphere at your gym provide members with motivation each and every time they visit your facility, making them want to return for more?
Have you ever been to a gym where you felt as though everyone on staff was only there for the free gym membership? Make sure you build a team of trainers and employees that care about your members health just as much as their own. Members will be more inclined to stay on with your gym if they feel valued.
For many people, specifically around the time of year coming up (New Year’s Resolution Makers), it will be their first time ever attending a gym. Are these people properly educated on how to behave in a gym environment? Something like wiping down the machines when they are done using them, or not slamming the weights down are things that some people may not know about!
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Jon Hodge
Author