Cleanliness has been a current topic of discussion in workplace environments now more than ever before. Roxton understands that gym owners like you are doing anything they can to improve their businesses and keep members coming back, especially after the covid-19 lockdowns.

Maintaining your facility might be the difference between gaining a new member or turning them away.

Your gym’s cleanliness is especially vital if there are not many factors differentiating your club including machines, location, and coaches from others in your area. Read until the end of this blog to understand why having a clean and tidy gym matters to the overall success of your business.

Why Cleanliness Is Important

Tables of Contents

1. Brand Personality 
2. Keeping Members Safe
3. Attracting New Members

Brand Personality 

Firstly, the look of your gym represents your brand’s personality to your members. Taking the time to care about and clean your gym is going to result in improved satisfaction for your members, which will entice them to return to your facility and repopulate your gym. 

However, a dirty gym can result in a loss of members or a tarnished reputation. If members wish, they will speak about the cleanliness of your facility to their friends or perhaps add their feedback on Google by creating a review. Doing so allows the public to recognize your cleanliness and bring them closer to you.

The goal is to set a good word about the brand by making a positive impression on them by maintaining a comfortable and clean environment they want to be in and recommend the place to people they know.

You can do this by ensuring that machines and gym equipment are wiped down after every member with a disinfectant wipe and by establishing a great relationship with your members that if they didn’t know the cleaning procedures, explain to them in a friendly way.

Keeping Members Safe

Next, maintaining cleanliness in your facility is crucial for keeping your members safe and healthy. Your members come to your gym to improve their health, so why put it at risk by neglecting cleaning procedures and routines. 

Enforce sanitization when entering the gym and when exiting. As well as, disinfecting equipment and machines before and after use and returning equipment to the proper spot upon attending members to ensure consistent cleanliness of the facility when staff are occupied throughout the day.

Implement this rule to help out your staff tremendously because they don’t have to clean each piece of equipment and machine extensively at the end of the night. In addition to this, ensure that members wash their hands with soap after using the washroom, and shower after their workouts to leave the building clean and free from spreading germs.

Attracting New Members

As mentioned above, a positive reputation of your brand can not only result in a positive impact on your current members, but it can also gain you, newcomers, as well. In fact, most gym attendees prefer to try out a few days or a class before signing up for a membership. Make certain they receive a good first impression by keeping your gym clean and tidy. 

To add, it should be required to have the staff ask members or potential members, to take off their dirty shoes when entering, sanitize when coming in and wipe down the objects the person touches when even coming in for a tour. This will already get the member introduced to the cleaning procedures you ask of members within your club.

No one wants to work out in an environment where either they don’t feel safe, or they have to step over equipment to get to where they need to go. This is why creating a cleaning routine is necessary between staff and members. 

Overall, Roxton Industries strives to keep the workplace environments safe and clean. Cleanliness in your gym is very important to, display the brand’s personality in a positive manner, keep your members safe by implementing disinfecting and sanitizing procedures, and lastly, attract new members through good word of mouth or Google reviews.